Designing Effective Printed Education Material for Childhood Blindness

Sara Ikram, Arif Hussain, Asad Aslam Khan, Ashal Kaiser Pal


Purpose: To review developing strategies of support materials for parents especially in low-wages & low-literate communities for timely diagnosis and early management of Childhood Blindness. Introduction: All methodologies adopted to enhance the readability, effectiveness, and comprehensibility of Printed Education Material (PEMs) for the communities have been discussed critically.  Significance of consultation with experts and community while developing PEMs has also been discussed. Material and Methods: The PEMs selected are recently designed posters on two major causes of Childhood Blindness (CBL) and low-vision; viz, Amblyopia and Squint. These will urge parents for timely diagnosis and early management of these diseases through awareness. Results:  Designing effective PEMs is a methodological strategy that requires planning and constructive community approach. Language, social context, and pictorial illustrations used in PEMs used must be acceptable to the community. Conclusion: Designing PEMs that truly depict perceived and real needs of the community has a great value but enhancing skills in graphic designing also help polish competence level of involved professional

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